Case · Food wholesale
Ecofood
A custom B2B portal on the Tray API, for hundreds of business accounts with their own pricing and rules.
- Industry
- Food wholesale
- Platform
- Tray
- Delivered
- Custom B2B portal
- Year
- 2026
- Solution
- Commerce Engineering · Custom Software
- Stack
- Tray API
- B2B portal
- Multi-account
- Per-customer pricing
- Back office
Challenge
A wholesaler selling to hundreds of business customers, each with its own pricing and rules, on a platform that couldn't keep up. Every sale became a manual exception.
What we did
A custom B2B portal built on the platform's API: every customer sees their own prices and catalog, sales reps order for several accounts without switching logins, and the back office controls permissions and payment terms per customer.
What changed
Each customer's price shows up on its own. A rep serves several accounts in one session. The rules that lived in the salesperson's head now live in the system.
How it was built
- Stack
- Tray API
- B2B portal
- Multi-account
- Per-customer pricing
- Back office
- Architecture
- Custom B2B portal on the Tray API
- Back office with per-customer permissions
- Integrations
- Tray API
- Scope
- Pricing and catalog per customer
- Reps order for several accounts in one session
- Permissions and payment terms per customer
- 260 business accounts imported
- Result
- 260 business accounts on the portal
Next case · Online retail
Import Dantas
A custom theme on the new engine of Brazil's Loja Integrada platform, presented by the platform itself to its partners.
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